“Experience first, phone second.”
Zander speaks on Motorola’s new devices.
What is the feature you use most in a cell phone?
The answer used to be obvious. It’s a phone; you use it to call people. But now that we have phones with cameras, easy and (somewhat) affordable web access, email, TV, and enough storage space to hold your whole music collection, the answer can vary.
This is part of the reason most phone manufacturers are now designing phones with “user experience” as priority one; even more important than form factor.
This wasn’t always Moto’s number one priority (but then again form factor was a big part of selling over 50 million RAZRs so I guess you can’t blame them). However, as was evident at an event in NYC recently, the tide seems to be shifting for team Moto.
“We have to be experience first, phone second.” – Ed Zander, CEO, Motorola
Perhaps saying that user experience is more important than form factor isn’t quite accurate. Moto seems to be taking the position that, if you design with the user experience in mind, the appropriate form factor will come naturally.
“…it is a big breakthrough…for Motorola. Everybody else has done this, and it is what the other wireless device companies have built their brand around.” – Jane Zweig, CEO, Shosteck Group
Slumping phone prices (and the fact that you can now get the once trendy RAZR for free) have hurt the Motorola brand recently. Zander and his crew are hoping that the updated Q and ROKR, along with the new “media monster” Z8 will show the world that, no matter which ‘experience’ is #1 in your world, Moto has you covered.
Can these new phones save Motorola? – Stephanie N. Mehta, senior writer, Fortune