Apple Licenses ActiveSync for iPhone
And Microsoft Publishes DataViz Case Study
Apple’s recent announcement that they’ve licensed Microsoft’s Exchange ActiveSync protocol for the iPhone has brought Exchange ActiveSync to the forefront of the mobile email discussion again. Many industry insiders such as Changewave’s Michael Shulman (who was recently interviewed on Fox Business with our CEO Dick Fontana) feel that this is going to turn the US enterprise smartphone battle in the into a two man race. In their discussion about the iPhone SDK announcement Shulman shared the following comments:
“The big news is push email, which is the heart of what a BlackBerry is. [Apple is] taking dead aim at the BlackBerry user and the corporate market.” ... “This sets up a world…where all other players are irrelevant. It’s the iPhone against the BlackBerry.”
While we may never know the exact details of how this licensing agreement between Microsoft and Apple came to be, the Exchange Team at Microsoft did shed a little light on the agreement and features in a recent post on the Exchange Team Blog.
As one of the few companies (and the first software vendor) to license the ActiveSync protocol, DataViz has some experience in this arena. In fact, Microsoft recently added a DataViz case study to their website which chronicles a bit of the process leading up to the licensing agreement. The case study also discusses what DataViz has been able to do as a result of the agreement, namely the creation of RoadSync: an ActiveSync client now available for 6 mobile platforms and well over 100 different mobile devices.
So, in the course of the coming months, Apple will be patching a corporate ‘hole’ in the iPhone by adding enterprise email, and RIM will be patching a corporate ‘hole’ in the BlackBerry by adding attachment editing via Documents To Go. Should be an interesting race, but I wouldn’t count the other players in the smartphone market out yet. We’ll have to wait and see if Windows Mobile, Palm, or any others make their own new play at the corporate smartphone market.

